About Mr. Upgrade

The About Issue

The man who improves the way you improve.

Twenty-nine years of flying up front taught Matthew Bennett that every upgrade, of a seat or of a life, follows the same five steps.

29 years up frontThe seat up front for far less
14 millionUpgrades served, and counting
The five stepsBehind every upgrade, of a seat or of a life

Words by Matthew Bennett · 2 min read

I’m Matthew Bennett. Most people call me Mr. Upgrade. For 29 years I’ve published First Class Flyer, the longest-running newsletter in the premium air travel industry.

I.Twenty-nine years up front

Our specialty has always been the seat up front for far less. Members have enjoyed premium flight options largely unavailable elsewhere, with savings that still surprise people.

88%: off, First Class Flyer’s specialty
$2,987: for a $32,567 first class ticket
$1,567: business class overseas

II.Who I’ve helped

Academy Award winners, professional athletes, entrepreneurs, CEOs and executives, couples and singles, and a great many air travellers. Fourteen million upgrades served, and counting.

“I can't say enough about Matthew.”

Paul HaggisTwo-Time Academy Award Winner

III.The process behind every upgrade

Every improvement, goal or change follows the same process, whether it’s choosing a flight or changing a career. You already use one, usually without noticing. The Upgrade Process™ makes it visible:

BaselineAn honest record of where you stand today. No judgment, no spin.
DesiresDeciding what matters most, what comes next, and what can wait.
OptionsOnly the ones that can work with your actual time, money and constraints.
DecisionsConfident ones, made with your baseline, desires and options in view.
ImplementationActing on what you know, and adjusting as new facts arrive.

Understand your reality, master the process, harness the dynamics. Miss one and you drift. Hold all three and your desires set your direction, not your circumstances.

IV.Where to start

Your IQ got you here. Upgrade IQ gets you everywhere else. If you want the seat, start with First Class Flyer. If you want the method, start with The Upgrade Formula™. And if you want to know where your own effort leaks, take the free five-minute Upgrade IQ Test.

See you up front,